After eight incredible years in business, we knew it was time. The Belle Brush has grown beyond our wildest dreams. What started as a single detangling brush has now become a staple in homes, salons, and handbags across Ireland—and far beyond. With more people than ever discovering the range and ... View Post

Did you know that when you apply hair masks or treatments in the shower, they often only reach the surface hairs? Without proper distribution, your treatments can’t penetrate every strand, leaving some areas untreated and your hair less nourished than it could be. Enter the Treatment Brush - your... View Post

Not all hair ties are created equal. Traditional elastics and even satin alternatives can leave kinks, dents, and breakage in your hair. That’s where 100% Mulberry Silk comes in. Unlike satin, which is often made from synthetic fibers, silk is a natural, smooth material that reduces friction, pro... View Post